Four action framework of blue ocean strategy pdf

By creating this plot, you can find imbalances in your strategy, such as only raising and creating which leads to overengineering and trying to be the best or only eliminating and reducing which leads to mere price competition. It pushes companies not only to ask the questions posed in the four actions framework but also to act on all four to create a new value curve or strategic profile, which is essential to unlocking a new blue ocean. In a blue ocean you change the playing field of strategy. Healthcares blue ocean strategy for blockchain increased commoditization drives leaders to search for uncontested markets with the desire to make the competition irrelevant. Blue ocean strategy on jet blue case study by neil k. Four actions framework blue ocean strategy shortform blog. Blue ocean strategy value innovation strategy canvas four actions framework errc grid six paths framework pioneer migrator settler map three tiers of noncustomers sequence of creating a blue ocean buyer utility map price corridor of the mass four hurdles to strategy execution tipping point leadership fair process. A good blue ocean strategy has items in each of the four grids. Summary of the first four chapters of the international bestseller blue ocean strategy. The four actions framework and errc grid tweet after you define the three tiers of non customers, the idea is that you poll these noncustomers and find out what it would take to purchase your product or service. This 9slide template will allow you to present your blue ocean strategy in a professionally designed slides. Create here, the idea is to create new industry factors that can generate value and anew market and were not offered before. Made by group d of the minor global trendwatching 2015. Chan kim and renee mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile.

Healthcares blue ocean strategy for blockchain cio. Blue ocean strategy free download as powerpoint presentation. The blue ocean strategy tools four actions framework. The four actions framework is used to help create value innovation and break the valuecost trade. Theres one slide for each action of the four actions framework. Compete in existing marketing beat the competition exploit existing demand make the valuecost tradeoff align the whole system of a firms activities with its strategic choice of differentiation or low cost. The four actions framework is used to add new values to the strategic canvas value curve. Four actions framework of blue ocean applied to jet blue 1. This analytic tool complements the four actions framework. Four actions framework of blue ocean applied to jet blue. The fouractions frameworkon blue ocean strategy to reduce, create, raise and eliminate industry practices to create a blue ocean fromthe industry red ocean. To break the tradeoff between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industrys strategic logic. Blue ocean strategy powerpoint templates present better. Your productservice must raise and create customer value gain and simultaneously reduce and eliminate features or services that are less valued, or not valued at all, the customer pain.